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高级商务英语系列教材 高级综合商务英语 2 徐凯主编;毛静副主编 2014年版

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  • 大小:93.16 MB
  • 语言:中文版
  • 格式: PDF文档
  • 阅读软件: Adobe Reader
资源简介
高级商务英语系列教材 高级综合商务英语 2
作者:徐凯主编;毛静副主编
出版时间: 2014年版
丛编项: 高级商务英语系列教材
内容简介
  《高级综合商务英语(2 )/高级商务英语系列教材)》共有12个单元,内容包括经济、管理、投资和市场等方面,涉及商业伦理、市场扩张、金融投资、商业管理、人才资源、劳动分配、商业决策、商务谈判等多个主题。每单元均由Leadin、TextA、TextB及相关练习和Topic-relatedVocabulary几个部分组成。
目录
Unit 1 Business Ethics
Text A Only the Ethical Survive
Text B The Recovery of Trust: Case Study of Siemens
Unit 2 Business Management
Text A What Makes an Effective Executive
Text B Great Managers Understand Their People
Unit 3 Economy Watch
Text A The China Miracle Demystified
Text B A Game of Catch-up
Unit 4 Executive Caliber
Text A A Memo to CEOs
Text B The CEO's Role in Business Model Reinvention
Unit 5 Money & Investment
Text A The Descent of Money
Text B Investing Nightmares: Protect Your Money Now
Unit 6 Growth Engine
Text A A Machine Running Smoothly
Text B Smart Work
Unit 7 Clean Energy
Text A How to Jump-start the Clean-tech Economy
Text B Renewable Energy in Business
Unit 8 Market Expansion
Text A How to Conquer New Markets with Old Skills
Text B The Rise of Emerging Market Multinationals
Unit 9 Human Resources
Text A A Fresh Perspective: Employee Benefits as a Strategic
Business Investment
Text B Human Resources Management in Organizations
Unit 10 Division of Labor
Text A Of the Division of Labor
Text B I, Pencil: My Family Tree as Told to Leonard E Read
Unit 11 Decision Making
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